Client: IBM

Served as Lead Producer for IBM's TechXchange Expo Floor in 2025 —known as The Sandbox—overseeing the planning and execution of one of the event's largest and most dynamic environments. Spanning more than 80 custom-built exhibitor booths, the experience also included the Main Stage, Opening Night Block Party, interactive Playground, hands-on Labs, and Certification areas, creating an immersive destination for attendees to learn, connect, and explore emerging technologies.

TechXchange is designed for developers, engineers, and practitioners who want to go deep. We partnered with IBM to evolve the event from a niche technical gathering into a large-scale “learning mission,” without sacrificing its community-first, practitioner-led DNA.