Client: Kroger

Produced a multi-day brand experience for Kroger during the historic Morehouse College Homecoming, designed to drive brand awareness and create a memorable campus tailgate. Across three activations, guests engaged with branded food and beverage stations, celebrity chef partnerships, live entertainment, interactive photo moments, and curated lounge spaces. The campaign reached nearly 20,000 attendees, delivered premium on-campus visibility, and established a scalable activation model for future national programs.